The Frio Strategy: Make More on Every Vodka Pour
Frio River Vodka lets your bar or restaurant increase profit regardless of what guests order. If a guest doesn’t specify a brand, you pour Frio at your standard $8.00 price. Thanks to Frio’s ~20% lower spirit cost, that pour is immediately more profitable (≈ $0.22 saved per drink). If a guest does specify a national premium (e.g., Ketel, Tito’s), you simply upsell to $8.75. Either way—you win.
Why Frio Wins Financially
- Lower spirit cost on unspecified orders (≈ $0.22 saved per drink).
- Price lift when guests request specific legacy brands (+$0.75 per drink).
- Zero guest friction: Frio drinks taste smooth and premium at a better price point.
- Net effect: Profit increases whether guests choose Frio or not.
Modeled Example
1000 drinks / month
Baseline: $8.00 per mixed vodka drink, no Frio offering.
Frio Strategy: Unspecified pours = Frio at $8.00 (lower cost).
Brand-specified pours = legacy premium at $8.75 (price lift).
At 75% Frio share, Frio becomes the "call"—priced the same as legacy premiums.
| Scenario | Frio Share | Added Profit from Cost Savings | Added Profit from Upsell | Total Added Profit |
|---|---|---|---|---|
| No Frio (Current) | 0% | $0.00 | $750.00 | $750.00 |
| 25% Choose Frio | 25% | $55.69 | $562.50 | $618.19 |
| 50% Choose Frio | 50% | $111.39 | $375.00 | $486.39 |
| 75% Choose Frio | 75% | $167.08 | $750.00 | $917.08 |
Calculation notes: ~202 drinks per case at a 1.5 oz pour; ~$45 saved per case ⇒ about $0.22 saved per Frio drink. Upsell adds $0.75 revenue on brand-specified legacy pours, and at 75% Frio share, the same premium pricing applies to Frio.
What This Means for Your Bar
- Profit goes up whether guests choose Frio or legacy brands.
- Smoother service: “House” vodka is confidently premium & smooth.
- Guest choice preserved: Requests for Tito’s/Ketel still honored—at a premium price.
- Case economics: Save about $40–$50 per case with Frio, compounding month over month.
Book a tasting or request wholesale pricing—see how quickly margins improve.